Our Story



Derrick Cantrell β€” Founder & Owner

Strict quality standards

Long-term partnerships

About Us

People buy from people. Here's who you're buying from.

Founded by Derrick Cantrell, Cantrell Naturals was created to connect American businesses and families with premium food products sourced directly from trusted farms around the world.

After years in logistics and international trade, Derrick kept seeing the same problem: good rice leaving good farms, then passing through four or five hands before it reached a shelf β€” each one adding cost and stripping away accountability. Cantrell Naturals removes those hands. We buy at the source, control the chain, and put our name on the bag.

β€œIf you call us, you’re talking to the person who chose the farm, checked the mill, and signed for the container. That’s the whole point.”

Derrick Cantrell, Founder

Built on a Vision. Rooted in Trust.

Cantrell Naturals was founded by Derrick Cantrell with a clear purpose: to connect quality food products from worldwide with businesses and consumers throughout the United States.

Drawing on years of experience in logistics and international trade, Derrick recognized an opportunity to build something different, a food brand grounded in direct sourcing, supply chain transparency, and a genuine commitment to the customers it serves.

From day one, Cantrell Naturals has been about more than just selling products. It’s about building bridges between international producers and American markets and between suppliers and the customers who depend on them.

Our Mission

What Drives Us

Our mission is straightforward: to deliver high-quality food products from worldwide while creating dependable supply chains, supporting global trade, and providing exceptional value to our customers.

We believe quality food shouldn’t come with compromise. That means sourcing directly from trusted international suppliers, maintaining strict standards at every stage of the process, and standing behind every product we put our name on.

About Us

See the supply chain for yourself

Photos show a product. Video shows the work behind it β€” the fields, the mill, the container doors opening in Ontario. Nothing staged.

Now playing

In the Kitchen

restaurant partners cooking with our long grain

Side By Side

Why Buy From Cantrell Naturals?

Cantrell Naturals Direct source
Other Suppliers Brokered
Direct sourcing We buy from the farm and mill ourselves β€” no broker layer between us and the crop.
βœ” Yes
Brokered
Lower pricing Removing middlemen takes cost out of the bag instead of out of the quality.
βœ” Direct cost
Marked up
Consistent quality Same farms, same mills, same specs order after order β€” what you reorder matches what you approved.
βœ” Locked specs
Lot to lot
Wholesale pricing Published wholesale tiers for retailers, restaurants, and distributors.
βœ” Standard
On request
Small or bulk orders A single pallet for a new restaurant or a full container for a chain β€” both welcome.
βœ” Either
Bulk only
Talk to the owner One point of contact who knows your order, from quote to delivery.
βœ” Direct line
Ticket queue

What Sets Us Apart

The Cantrell Naturals Difference

Direct International Sourcing

We work directly with trusted suppliers across the globe, building relationships that allow us to maintain high standards of quality, consistency, and value without relying on unnecessary intermediaries.

Logistics & Supply Chain Expertise

Our background in international trade isn’t just a talking point; it’s built into how we operate. We understand supply chains, and we use that expertise to ensure reliable delivery for every order, every time.

A Focus on Long-Term Relationships

We’re not interested in one-off transactions. We aim to build lasting partnerships with retailers, restaurants, distributors, and consumers who share our commitment to quality and dependability.

A Growing Product Range

We launched with our Premium Long Grain White Rice, a product that sets the tone for everything Cantrell Naturals stands for. As we grow, we’ll continue expanding our range with carefully selected food products from around the world.

We're Just Getting Started

Cantrell Naturals is a new company with a long-term vision. We’re proud of where we’re starting and excited about where we’re going. If you’re looking for a food supplier you can count on, we’d love to hear from you.